LEVI'S
SPEC WORK
COPYWRITING: MICHELLE PALERMINO
INSIGHT
Levi’s jeans and jackets are among the most sought-after items in the vast secondhand retail market. But trendy resale platforms are reaping the benefits of Levi’s deep and powerful brand identity. 
CONCEPT
Our campaign champions “Levi’s Authorized Vintage,” Levi’s own resale line. Our ads tell the parallel stories of the pieces of denim we wear and people that wear them. Past and present, stitched together: History unfolded. 
Print & Social
SOCIAL STORY
ALTERNATE EXECUTIONS
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