BARNES & NOBLE
SMARTER STORIES CAMPAIGN
SPEC WORK
COPYWRITING: KEVIN SEEFREID
INSIGHT
More and more people are choosing digital media as a means of entertainment.
CONCEPT
Re-position reading as a less shameful source of entertainment than staring at a screen.
"Escape the Algorithm" (OUT OF HOME & SOCIAL)
"Anything You Can Watch, You Can Read Better" (Alternate Executions)
"Premiere Night" POP-UP
Everyone’s walked out of a film and turned their moviegoing companion to opine “the book was better” at some point in time. With “Premiere Night", Barnes & Noble is providing book fans with the full cinema experience — without sacrificing the sanctity of perfectly good novels. Guests will enjoy snacks and drinks and a cozy atmosphere as they gather for a group read. The event will serve as a fundraiser for a local literacy assistance center.
